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As Chief Marketing Technologist I create and match marketing strategies with technology – particularly in digital/mobile marketing, location based marketing, and indoor navigation. Integrate disparate technologies under marketing’s umbrella, foster marketing departments’ and marketing agencies’ technological proficiency. Devise business models and market strategy based on in-depth analysis of the LBS ecosystem, the competitive landscape as well as market and technology trends. Advisor and key contributor in projects related to retail indoor navigation, vehicle personal locator, LBS and the healthcare industry, privacy, and marketing.
I provide a powerful blend of technology innovation, marketing strategy, monetization design and business acumen. Market driven technology evangelist integrating cutting-edge technologies into marketing strategies, particularly in areas of digital/mobile marketing, location based marketing & Location Based Services (LBS).
As a an expert in Location Based Services, I’ll help you incorporate positioning tools into your business, marketing and advertising strategy; multiplying your marketing plan power.
I’m a recognized market oriented speaker, writer and technology evangelist with a passion for the LBS industry. Participate as chairman, speaker, and panel member, in diverse conferences and user-groups in US, Europe, and Latin America. Main areas of expertise in Location Based Services, Location Based Marketing and Advertising, Indoor Navigation, and monetization of location based information.
I have a strong multicultural and multi-technology environment experience. Trilingual: English, Spanish, Hebrew. MBA and BSc
I’m a member of the board of directors of MENG the Marketing Executive Networking Group. I was also the Chairman of the 2010 Location Business Summit, and the Location Based Services conference for Latin America.
SEE HOW I CAN HELP YOU on the SERVICES section http://bdnooz.com/services/
For more info visit my profile in Linkedin http://www.linkedin.com/in/schapsis