Transforming Location Information into Money

A unique blend of technology know-how, strategic marketing, global business development experience

Featured Articles - This Week at BDNooZ

  • When Aesop downloaded an app and tried to navigate indoors…

    “2010 will be the year of LBS”. Well it’s about the end of November and we can start changing the song to “2011 will be the year of LBS”. And as if Location wasn’t enough we added Indoor LBS to the mix. Everybody speaks about Indoor Navigation, and most of them refer to a completely different concept

    The business opportunities

    Most of the Interactive Maps apps are primarily themed for Malls.

    From the marketing perspective and looking at the “mall potential users” we see that only 17% of the population has a smartphone, and close to 31% of mobile internet services users are female. That means only 5.27% of the population are females using mobile internet services. From the total of female smartphone users only around 21.5% use some kind of location services. That leaves us with target market of 1.1% of the mobile phone owners. Mall demographics show that females outnumber males 2:1, and in most cases they shop in places that are familiar to them. That means that about 1 out of 100 customers entering a mall is a POTENTIAL user, and if you consider that these apps are only available for certain phones, the target market is even smaller. Can you imagine a customer that visits the same mall every week, turns on the wi-fi to navigate to a store he/she knows?

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  • Indoor Navigation: The new Gold rush? Part-2 – Ecosystem and opportunities.

    Is Indoor navigation a viable business? What are the main business factors that will determine the broad adoption and success of indoor navigation solutions?

    A few months ago I wrote an introduction about the opportunities in indoor navigation. Please read the comments as every single one adds an additional piece to the puzzle. My question today focuses more on the business perspective and less on the technical solutions. Who can make it happen? What can we learn from the evolution of Location Based Services in general and Personal Navigation in particular? Read More


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  • Check-ins, Location Based Marketing and the F’ word

    Starting the year with a smile:-)

    Since mid 2010 I’ve been writing a book about Location Based Services (LBS) applied to the marketing practice. While many people exclusively associate Location Based Marketing (LBM) with check-ins applications, the uses of location in marketing goes far beyond that.
    This weekend I began the chapter about check-ins. I wanted to open it exploring the motivation behind checking-in. Why are people sharing their location? Exploring this topic I had a little Fun with F words and this is a fine compilation of my notes.

    The F* word

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  • Check-in and Location Based Marketing – Lessons from the future

    Check-ins, badges, Mayors, stamps on passports, rewards, and other new concepts from the past are flooding the net as the latest trend in location based services applied to marketing purposes. While looking at those new tools I had a strong sense of déjà vu, and I tried to learn some lessons from the future. Read More

  • When Aesop downloaded an app and tried to navigate indoors…

    “2010 will be the year of LBS”. Well it’s about the end of November and we can start changing the song to “2011 will be the year of LBS”. And as if Location wasn’t enough we added Indoor LBS to the mix. Everybody speaks about Indoor Navigation, and most of them refer to a completely different concept

    The business opportunities

    Most of the Interactive Maps apps are primarily themed for Malls.

    From the marketing perspective and looking at the “mall potential users” we see that only 17% of the population has a smartphone, and close to 31% of mobile internet services users are female. That means only 5.27% of the population are females using mobile internet services. From the total of female smartphone users only around 21.5% use some kind of location services. That leaves us with target market of 1.1% of the mobile phone owners. Mall demographics show that females outnumber males 2:1, and in most cases they shop in places that are familiar to them. That means that about 1 out of 100 customers entering a mall is a POTENTIAL user, and if you consider that these apps are only available for certain phones, the target market is even smaller. Can you imagine a customer that visits the same mall every week, turns on the wi-fi to navigate to a store he/she knows?

    Read More