Transforming Location Information into Money

A unique blend of technology know-how, strategic marketing, global business development experience

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Featured Articles - This Week at BDNooZ

  • Indoor Navigation: The new Gold rush? Part-2 – Ecosystem and opportunities.

    Is Indoor navigation a viable business? What are the main business factors that will determine the broad adoption and success of indoor navigation solutions?

    A few months ago I wrote an introduction about the opportunities in indoor navigation. Please read the comments as every single one adds an additional piece to the puzzle. My question today focuses more on the business perspective and less on the technical solutions. Who can make it happen? What can we learn from the evolution of Location Based Services in general and Personal Navigation in particular? Read More

  • Indoor Navigation – The new gold rush? Part-1

    The navigation ecosystem is changing rapidly. I’ve mentioned in previous posts the consequences of the commoditization of GPS devices. During the last two weeks, I had the opportunity to read many articles about how the navigation market is changing.

    This is a time of WAR.

    The New York Times published in October Stops and Starts of GPS Apps “… those portable devices [GARMIN TOMTOM etc] are under attack from a new source: the smartphone, and particularly Apple’s iPhone. The newest version of the iPhone’s operating system supports turn-by-turn navigation … Read More


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  • Indoor Navigation: The new Gold rush? Part-2 – Ecosystem and opportunities.

    Is Indoor navigation a viable business? What are the main business factors that will determine the broad adoption and success of indoor navigation solutions?

    A few months ago I wrote an introduction about the opportunities in indoor navigation. Please read the comments as every single one adds an additional piece to the puzzle. My question today focuses more on the business perspective and less on the technical solutions. Who can make it happen? What can we learn from the evolution of Location Based Services in general and Personal Navigation in particular? Read More

  • The Mobile Marketing Revolution and Location Intelligence – Seminar at Versailles

    Over 120 persons RSVP to the VBC event in Miami

    I’ll post my comments here after the event.

    If you had the opportunity to participate, I’ll appreciate your feedback. What do you see in this map now?

    Thank you!

    Claudio Schapsis

  • How location will enable milking more money from Social Networks

    Why is location changing the business of social networking? Because it is the missing link between virtual societies and the real world. Once I can identify the location of each member of my community, I can easily find ways to make money from it.

    The value of Location

    Location will open the door to a new level of hyper-targeting. Not only can I target customers who answer to a certain demographic profile, but I can do it based on their location, and I can predict their behavior based on past locations. I can be confident in sending an invitation to a football fan who is close to a sports bar, because I know he likes sports, there is a game and he is not at the stadium. I’ll also extend that invitation to the usual friends he meets on game days. Everyone wins — My users enjoy the opportunity to meet in a place and receive a discount; my customer (the bar) will pay me for having my users coming to their establishment. Read More