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The Mobile Marketing Revolution and Location Intelligence – Seminar at Versailles
Friday, April 30th, 2010
Over 120 persons RSVP to the VBC event in Miami
I’ll post my comments here after the event.
If you had the opportunity to participate, I’ll appreciate your feedback. What do you see in this map now?
Thank you!
Claudio Schapsis
Will Location Based Social Networks be like the restaurant business industry? Check their menu!
Wednesday, May 27th, 2009
After the long weekend pass and I had the opportunity to summarize many of the emails and twitts received during the last weeks, I was surprised to still find new Location Based Social Networks coming to the market… not. This week I added to my List of Location Based Social Networks: Match2blue, My Adventures, Snikkr , Mizoon, Nulaz , Toai , and Glympse.
I also found a few social networks closing or going through difficult times and struggling to survive. Then I remembered last Friday I was saddened to find one of my regular lunch places out of business. I just entered the Subway next door and had a sandwich. Today I found a “coming soon” sign at the same place.
Is there any parallel? Certainly there are LBSN for many tastes. There are gourmet types of Social Networks, others that appeal the masses, some that serve particular type of people, some are for dating, some are for business, some you need certain hardware to get in, and others that are by invitation only.
The fact is that in both cases the owners invest a considerable amount of money to get in, they dream to have fun and be unique, and in some cases they understand very little about the business model and end loosing all their savings.
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Location Based Services Value Chain – Part 3 – Business Models for Location Based Social Networking
Monday, December 15th, 2008
From conversations I had with friends and colleagues, I believe this will be the first of a series of “last parts” regarding business models for Mobile Location Based Services.
I’ll assume through this post that you have read the preceding articles (LBS Marketing Concept / Value Chain 1 / Value Chain 2 / Location Based Social Networks 2.5) as many of the keys for further business models discussions reside there.
In my first post I defined the “Location Based Service concept” as the company’s effort to transform geographical positioning information into valuable and relevant data for a customer, to make a profit. The question here is: who is the customer that is willing to pay for that data?
Tim O’Reilly defines in “What is WEB 2.0” Data is the next Intel Inside and he presents a key question: Who owns the data? And I would add, What Data?
In the following Business Model the LBS service provider owns the data. I reviewed many Location Based Social Networking sites and in most cases “some kind” of lack of privacy is the base of their business model. Differently from carrier fee based pushed services (top – down), this model is based on bottom-up. The LBS provider enables a platform for people to interact for free. In this scenario the handset is usually subsidized by the carrier, interested in generating traffic. The free service is now growing in viral mode and at this point the customers should be called by their real function: “data collectors”.
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