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GyPSii, Market Approach and Business Models for a Truly Mobile Digital Lifestyle Application

Wednesday, July 8th, 2009

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INTRODUCTION:
For a few months I’ve been writing about Location Based Services business models and how to monetize LBS applications, particularly in the newest area of Location Based Social Networks.
I invited a few companies to share their vision and show how they approach this market. I would say it takes leadership and real confidence in your business to open your company strategy for others to learn. It is not surprising that the first company to accept this challenge was GyPSii. They were recently awarded a core patent in mobile social networking, but GyPSii goes beyond the mobile social networking platform, it is a mobile digital lifestyle application.
I had the privilege to share some time with Shane Lennon, GyPSii’s SVP Market Development (Thank you again!). The result of our conversation is summarized in the following text. In my next post I’ll evaluate the interview, add the full interview on podcast, and comment about their market / business approach. In the mean time please leave YOUR comments

Q: Can you please give me a few words about GyPSii, how it started and your perspective of the company?

GyPSii is a global company, unusual for a start-up. The founders are based in Amsterdam. They had a mobile lifestyle vision that’s more than an LBS vision: “I want to capture my world; I want to be able to share with others”. On the technical level, it translates to creating a searchable mobile index of user-generated content based on the actual world. This is different from what you see on Internet today, which is built by companies, indexed on search engines, and driven more from their perspective and less from that of the user.
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LBS LATAM – 1st Location Based Services Conference for Latin America – Miami 09/09

Monday, July 6th, 2009

Latin America is one of the most important mobile emergent markets. Frecuencia Events is organizing the first LBS LATAM to be held in Miami – September 09.
As chairman of the event, I’ll happy to provide you more information about the professional aspects of the conference.
Additionally, and as part of the event, I’m looking to put together a technological showcase, featuring small companies developing or providing Location Based Services in Latin America.
For more info please visit LBS LATAM homepage.

Expert contributor profiles

Sunday, January 4th, 2009

Bucley Brinkman

Buckley Brinkman – Change Catalyst

Change Catalyst and Entrepreneurial Professional with diverse industry experience in both Service and Manufacturing environments. I bring out the best in organizations by galvanizing teams and creating a laser focus on results. My leadership focuses on bringing out the best in people from the board room to the front lines and aligning those abilities with the challenges in the marketplace. I am a true generalist with hands-on experience in Sales and Marketing, Operations, Customer Service, Accounting, and Executive Leadership.
Buckley is a member of MENG.

http://buckleybrinkman.com/

Peter Kemp

Peter Kemp

Peter Kemp – Managing Director, Old Greenwich Partners

Peter has a broad marketing background that gives him a unique perspective on growing revenue and improving the efficiency and effectiveness of sales and marketing organizations. He started OGP as a way to bring a fresh approach to marketing processes, which never seem to receive the same process improvement attention devoted to manufacturing or back office functions. His knowledge of how marketing and agencies operate, combined with experience across a wide variety of industries, gives him a unique perspective on on marketing strategy and operations that is creative, actionable and practical.
Peter is a member of MENG

OldGreenwichPartners.com

Jonathan Paisner

Jonathan Paisner

Jonathan Paisner – Founder and President, CityListen Audio Tours

Entrepreneurial executive with track record in building Fortune 500 brands, driving new initiatives, and developing strategic partnerships – with a particular focus in the media and hi-tech industries. Jonathan has worked extensively with a range of notable brands, including American Express, Fisher Scientific, Reader’s Digest and Cisco Systems. Earlier, Jonathan created and ran the licensing division of A&E Television Networks, building a successful business unit through the development of dozens of partnerships to extend A&E, Biography and The History Channel into publishing, travel, radio, music and interactive.
At CityListen he created a new kind of travel publishing company.They create and electronically publish audio walking tours that can be downloaded and played on any MP3 player.
Jonathan is a member of MENG

www.citylisten.com

Mike Wittenstein

Mike Wittenstein

Mike Wittenstein – Consulting Chief Experience Officer

Mike Wittenstein has been speaking and presenting on the customer experience throughout his professional life. Whether in a tight session with a brand team, one-on-one with Chief Experience Officers and Chief Marketing Officers, or the big meeting with the whole organization, he is always on his feet, leading his audience to understanding and insights that create customer experiences that bring customers — and their friends — back for more.
Mike speaks with the authority born of 20 years of leadership in marketing strategy and technology, and a lifetime devoted to the design and management of customer experiences that bond customers to brands.
Mike is a member of MENG

http://www.mikewittenstein.com/