Thursday, August 26th, 2010
We live a mobile lifestyle in which immediate contact is important. Place and time matter. Location makes the occasion, and in the occasion lays the opportunity. Are you ready to seize it?
Posted in Blog, Marketing | 4 Comments »
Wednesday, May 26th, 2010
Is Indoor navigation a viable business? What are the main business factors that will determine the broad adoption and success of indoor navigation solutions? What can we learn from the Location Based Services (LBS) experience?
Posted in Blog, Business, Featured Article, Indoor Navigation, Location Based Services | 2 Comments »
Friday, April 30th, 2010
Over 120 persons RSVP to the VBC event in Miami
I’ll post my comments here after the event.
If you had the opportunity to participate, I’ll appreciate your feedback. What do you see in this map now?
Thank you!
Claudio Schapsis
Posted in Blog, Business, lbs | 4 Comments »
Wednesday, April 7th, 2010
How location based services are opening new opportunities for operators in Latin America – article published in the TM Forum Latin American newsletter. (in Spanish)
Posted in Blog, Business, Latin America | No Comments »
Monday, November 23rd, 2009
There is a Rabbi Hillel aphorism that is always in my mind “If I am not for myself, who will be for me? But if I am only for myself, who am I? If not now, when?”
For a year now, we are exchanging ideas about LBS and business models. From my first post I insisted [...]
Posted in Blog, Uncategorized | 1 Comment »
Sunday, November 8th, 2009
The changes in the Navigation / GPS – LBS (Location Based Services) ecosystem. Defining a strategy for indoor navigation.
Posted in Blog, Business Models, FTR, Featured Article, Indoor Navigation, lbs | 16 Comments »
Friday, September 11th, 2009
Two events in the LBS industry I’ll attend and why you can’t miss them. Read why should you attend Metaplaces in San Jose CA and LBS LATAM in Miami FL
Posted in Blog, Marketing | No Comments »
Thursday, August 27th, 2009
FOR LBS Service Providers and Developers – Exploring Xtify solutions – a company that is deriving location persistently from mobile devices, put them in a cloud and then build business rules around it. sourcing the location directly from the mobile device, rather than through the wireless carriers allows them to make location information available on a persistent and affordable basis.
Posted in Blog, Business Models | 10 Comments »
Wednesday, July 8th, 2009
For a few month I’ve been writing about Location Based Services business models and how to monetize LBS applications, particularly in the newest area of Location Based Social Networks. I invited a few companies to share their vision and show how they approach this market. It is not surprising that the first company to accept this challenge was GyPSii. They were recently awarded a core patent in mobile social networking, but GyPSii goes beyond the mobile social networking platform, it is a mobile digital lifestyle application. The result of our conversation is summarized in the following text
Posted in Business Models, Location Based Social Networking | 8 Comments »
Wednesday, May 27th, 2009
Will Location Based Social Networks be like the restaurant business industry? Check their menu!
“…Is there any parallel? Certainly there are LBSN for many tastes. There are gourmet types of Social Networks, others that appeal the masses, some that serve particular type of people, some are for dating, some are for business, some you need certain hardware to get in, and others that are by invitation only…”
Posted in Blog, Business Models | 2 Comments »
Monday, April 27th, 2009
In the quest for the 13.3 billion dollar Location Based Ecosystem. Looking for the path from Location Based Information to a real Location Based Democracy and how to create and use location base contextual valuable information.
Posted in Blog, Business Models | 5 Comments »
Sunday, January 25th, 2009
How to Build a Framework of Best Practices and Appropriate Business Models that Makes Money on Location Based Social Networks. Analyzing what is the business objectives, the role of marketing and sales, and the portability of business models between markets
Posted in Blog, Business Models | 10 Comments »
Tuesday, January 20th, 2009
Ideas exchange on Privacy and Location Based and Location Aware Social Networks
Posted in Blog, Location Based Social Networking, Privacy | 6 Comments »
Sunday, January 11th, 2009
ring a banana split and eating only the ice cream.
I would like to refer you to the readers’ contributions on my post on business models for navigation devices combined with social networking. There, new applications were exposed, a few questions remained unanswered (wireless guys, your input please), and there is an amazing exchange of observations on what is Presence Marketing – how to use it combined with Location Based Social Networks, the extension of RFID applications, and Privacy concerns (my next topic).
Posted in Blog, Business Models | No Comments »
Sunday, January 4th, 2009
I have the privilege of belonging to MENG, the Marketing Executive Networking Group. MENG is a national network of top-level marketing executives.
Last week I asked four senior marketing executives from the network how Location Based Services and Technologies will affect their practices.
Without more introduction, here are their shots.
Posted in Blog, Marketing | 1 Comment »
Sunday, December 28th, 2008
This article presents an additional business model associated with a Location Based Social Network, this time applied to a mature market – your automobile GPS devices and fleet management.
Posted in Blog, Business Models | 19 Comments »
Saturday, December 20th, 2008
A compilation of Location Based Social Networks, standalone LBS sites and Add-on to Facebook, Twitter, Flicker, and others.
Posted in Blog, Location Based Social Networking | 2 Comments »
Monday, December 15th, 2008
Analysis of different business models to support Location Based Social Networking and Location Based Advertising
Posted in Blog, Business Models | 8 Comments »
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