Comments on: On the quest for the 13.3 billion dollar Location Based Ecosystem. http://bdnooz.com/2009/04/27/in-the-quest-for-the-133-billion-dollar-location-based-ecosystem/ Transforming LBS Location Based Information into Money - by Claudio Schapsis Sat, 14 Jan 2012 05:20:16 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Helge Staedtler http://bdnooz.com/2009/04/27/in-the-quest-for-the-133-billion-dollar-location-based-ecosystem/comment-page-1/#comment-2457 Helge Staedtler Wed, 03 Jun 2009 09:36:08 +0000 http://bdnooz.com/?p=1476#comment-2457 I strongly agree with L. Howell in that earnings from advertising alone may not be a sustainable revenue model for any LBS out there. There has to be a diversified mix of sources. I think it would be the perfect test for any businessmodel out there if it stands the test for bullet proof'ness in asking "Where does the money come from, when ads are not an option?" The LBS out there having a valid answer to this, will profit in the long run. I believe in value for the customer at first an in value for the advertisers second. There are several interesting models of how to generate real value from and with LBS for customers. But its a hard time at the moment (credit crisis) to get anyone to invest in anything that contains LBS even in homeopathic doses because the buzzword has been burnt long ago IMHO. I strongly agree with L. Howell in that earnings from advertising alone may not be a sustainable revenue model for any LBS out there. There has to be a diversified mix of sources.

I think it would be the perfect test for any businessmodel out there if it stands the test for bullet proof’ness in asking “Where does the money come from, when ads are not an option?”

The LBS out there having a valid answer to this, will profit in the long run. I believe in value for the customer at first an in value for the advertisers second.

There are several interesting models of how to generate real value from and with LBS for customers. But its a hard time at the moment (credit crisis) to get anyone to invest in anything that contains LBS even in homeopathic doses because the buzzword has been burnt long ago IMHO.

]]> By: L. Howell http://bdnooz.com/2009/04/27/in-the-quest-for-the-133-billion-dollar-location-based-ecosystem/comment-page-1/#comment-1710 L. Howell Thu, 07 May 2009 02:26:34 +0000 http://bdnooz.com/?p=1476#comment-1710 I had a conversation about a mobile information service and shared the business model. Her response was "I prefer free services" and thus therein lies the opportunity? The "free" game is dying a slow death. Here's why: it is not sustainable and is ultimately not a legitimate business by using so-called advertising as the primary source of revenue. There are some specific industries that could benefit where customers have stated plainly that they are willing to pay. More on this later. But the whole notion of "free" not to mention the over 100 LBS services, which might also be called "location BS" because I don't know enough people in my age group +40 who will sign up and update their location so I can determine if my buddy Mike is at the golf range or not. I simply place a call to him. But here's the deal, most entrepreneurs miss serious, high volume business opportunities because they don't perceive it to be sexy enough or interesting. There are 4-5 solid business models with real revenue that is repeatable. If you want to know more about these vibrant and profitable biz models, feel free to call me at 281-728-5842 I had a conversation about a mobile information service and shared the business model. Her response was “I prefer free services” and thus therein lies the opportunity? The “free” game is dying a slow death. Here’s why: it is not sustainable and is ultimately not a legitimate business by using so-called advertising as the primary source of revenue. There are some specific industries that could benefit where customers have stated plainly that they are willing to pay. More on this later. But the whole notion of “free” not to mention the over 100 LBS services, which might also be called “location BS” because I don’t know enough people in my age group +40 who will sign up and update their location so I can determine if my buddy Mike is at the golf range or not. I simply place a call to him.

But here’s the deal, most entrepreneurs miss serious, high volume business opportunities because they don’t perceive it to be sexy enough or interesting. There are 4-5 solid business models with real revenue that is repeatable. If you want to know more about these vibrant and profitable biz models, feel free to call me at 281-728-5842

]]> By: Olivier http://bdnooz.com/2009/04/27/in-the-quest-for-the-133-billion-dollar-location-based-ecosystem/comment-page-1/#comment-1471 Olivier Wed, 29 Apr 2009 21:24:55 +0000 http://bdnooz.com/?p=1476#comment-1471 Interesting article. I do agree - it should not only be a "democracy" but as well "neutral", kind of a "Switzerland" of the carrier locations. AirSage has such an approach (www.airsage.com) if I understood this correctly. Check out their video on youtube - there are many things that can be done with "locations": http://www.youtube.com/watch?v=n2YKlxmvLGs Interesting article. I do agree – it should not only be a “democracy” but as well “neutral”, kind of a “Switzerland” of the carrier locations.

AirSage has such an approach (www.airsage.com) if I understood this correctly. Check out their video on youtube – there are many things that can be done with “locations”: http://www.youtube.com/watch?v=n2YKlxmvLGs

]]> By: Christopher S. Rollyson http://bdnooz.com/2009/04/27/in-the-quest-for-the-133-billion-dollar-location-based-ecosystem/comment-page-1/#comment-1446 Christopher S. Rollyson Wed, 29 Apr 2009 04:37:29 +0000 http://bdnooz.com/?p=1476#comment-1446 LBS_PRO, thanks for a brief description of what is, I think, an actionable vision, even though I have limited knowledge of this area. Can you add to it by offering an analysis of potential adoption bottlenecks (i.e. the U.S. carriers' stranglehold on innovation makes it an unlikely place for early adoption), and where innovators might best focus their energies to make this a reality? Is this an area where "emerging markets" might have special opportunities due to their (relative) lack of legacy infrastructure? Thanks for an interesting post! LBS_PRO, thanks for a brief description of what is, I think, an actionable vision, even though I have limited knowledge of this area. Can you add to it by offering an analysis of potential adoption bottlenecks (i.e. the U.S. carriers’ stranglehold on innovation makes it an unlikely place for early adoption), and where innovators might best focus their energies to make this a reality? Is this an area where “emerging markets” might have special opportunities due to their (relative) lack of legacy infrastructure? Thanks for an interesting post!

]]> By: Benjamin http://bdnooz.com/2009/04/27/in-the-quest-for-the-133-billion-dollar-location-based-ecosystem/comment-page-1/#comment-1392 Benjamin Mon, 27 Apr 2009 17:08:14 +0000 http://bdnooz.com/?p=1476#comment-1392 Is it what Artilium (http://artilium.co.uk/) is doing? Does other companies do this? A short description : The Company’s ARTA Mobile Applications Platform opens mobile telecoms networks to third-party applications and connected social media, generating a new value-chain that includes advertisers, content providers, Internet service providers, social networks, mobile network operators, and software developers. Is it what Artilium (http://artilium.co.uk/) is doing?
Does other companies do this?

A short description : The Company’s ARTA Mobile Applications Platform opens mobile telecoms networks to third-party applications and connected social media, generating a new value-chain that includes advertisers, content providers, Internet service providers, social networks, mobile network operators, and software developers.

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